Homepage Checklist for Small Business Owners: 7 Essentials You’re Probably Missing

my sites
May 27
2 min read

Minimalist workspace featuring a homepage checklist notebook and a laptop displaying a small business website, highlighting essential website elements for better conversion.

Is Your Homepage Actually Doing Its Job?

When you’re running a small business, your homepage has to work overtime. It’s not just about looking cute—it needs to guide your visitors, build trust, and make them take action. But most small business owners (especially DIYers) leave out crucial things that drive conversions.

Here’s a simple homepage checklist that breaks it all down—no fluff, no jargon.

1. A Clear, Powerful Headline

Your headline should answer this instantly: What do you offer, and who is it for?

Think: “Custom Websites for Busy Mompreneurs Who Need to Launch Fast.”

2. A Strong Subheading That Sells the Benefit

Back up your headline with one sentence that makes people want what you’re offering.Example: “Get a gorgeous website designed and launched in just 7 days—no tech stress required.”

3. One Call-to-Action (CTA), Front and Center

You want people to do something right away. That could be:

“Book a Free Call”
“See Packages”
“Shop Templates”

Use a button, not just a text link.

4. A Professional-Looking Photo or Website Preview

People process visuals 60,000x faster than text. Use:

A photo of you if you're a personal brand
A clean mockup of your website if you’re product/service based

5. Clear Overview of What You Do (In 3 Steps Max)

Don’t make people scroll forever to get it. Try a “How it Works” section:

You book
I design
You launch and celebrate 🎉

6. Social Proof or Testimonials

Even one line from a happy client can increase conversions by up to 34%. Don’t wait until you have 10 reviews. Use what you’ve got.

7. A Footer That’s Actually Helpful

Your footer isn’t just filler. Add:

Contact info
Quick links
Copyright
Socials

Bonus points for a mini CTA like: “Don’t miss out—subscribe for updates!”

Final Thought and a FREEBIE (homepage checklist for small business owners): Your Homepage = Your Digital Storefront

If your homepage isn’t clear, people won’t click. If it isn’t compelling, people won’t stay. If it isn’t converting, you’re leaving money on the table.

Also, as a thank you for making it this far, here is a copy of your very own "Homepage Checklist for Small Business Owners" that you can reference at a glance!